Tuesday, January 03, 2012

Airspeed Upgrading its Website (Pardon Our Dust!)


If you've been redirected here by www.airspeedonline.com, it's because there's good news here at Airspeed. We're revamping the Airspeed web experience!

After using this Blogger site for most of the last six years as a place to keep show notes and provide updates about the show, it's time to update things to provide a more complete user experience.


For whatever reason, organizations evaluating Airspeed's reach have looked solely to the Blogger site and have regarded it as Airspeed's sole online presence. I guess it's hard to blame some of them. For many, online media means the web and nothing else. That's how many media reps are trained. Most don't understand RSS-based media like podcasting or understand that the real reach is in the podcast feed numbers and other metrics that aren't captured in a website or blog. But it becomes a problem when the misunderstanding results in underestimation and difficulty in getting the coverage opportunities that benefit both Airspeed and the host organization.



So I'll take responsibility for as much of that as I can. The first step is what you see here. I'm moving the Airspeed website over to a WordPress site with better SEO and more ability to format and present information about - and from - the show in a way that's more accessible to both the audience and those in a position to grant coverage opportunities.

So - what does this mean?



First, THIS BLOGGER BLOG WILL SOON CEASE TO BE UPDATED. I’ll leave it in place so that the hundreds or thousands of links that have piled up over the years will still be live. But I’ll update the masthead to identify the new site at www.airspeedonline.com.



Second, for the next week or two, it's going to mean a pretty goofy-looking site over at www.airspeedonline.com as I learn the ropes of WordPress. But, after that, the site will be a much better resource for Airspeed fans, opportunity grantors, and others.



So please pardon our dust for the next couple of weeks. It's going to be goofy and ugly for a a little while, but it'll be amazing before you know it!

2 comments:

Brent said...

Will the RSS Feed be changing? If it is, please put out a new post when the new feed is available.

Stephen Force (Steve Tupper) said...

New blog RSS feed is:
http://airspeedonline.com/?feed=rss2

Thanks!

- Steve